Tiwa Savage Singer’s international campaign begins with Remy Ma collaboration

The Mavin Records artiste collaborates with Remy Ma on new single.

Tiwa Savage and Remy Ma have worked on new music together.

When Tiwa Savage signed to Roc Nation in 2016, everyone tipped her to begin the international phase of her career.

Over the ensuing months, we have waited and waited until today, when the first song in her international campaign has been announced. Tiwa Savage is collaborating with US rapper, Remy Ma.

The Grammy-nominated rapper and member of Fat Joe’s rap crew – Terror Squad – disclosed the forthcoming collaboration on popular radio show, The Breakfast Club on Power 105.1, during an interview which featured Fat Joe.

While speaking on Remy Ma’s future projects, the rapper said, “She (Ma) just did the African chick, the biggest African chick…” Before Remy Ma offers a name on request.

“Tiwa Savage”

Fat Joe continues, “She’s huge yo, she’s like the African Rihanna type, you know. She’s big.”

Remy Ma and Fat Joe are working on an joint album titled “Plata o Plomo”, and the Tiwa Savage collaboration will not be on the project. The two stars had a successful 2016, after scoring the hit single ‘All the way up’, which got a Jay Z remix.

Tiwa Savage, over the weekend, attended the annual Roc Nation Brunch, and was pictured with Diddy, Jay Z, DJ Khaled, Remy Ma, Fat Joe, Kelly Rowland and others.

The forthcoming single will not be housed on ‘Plato o Plomo’, but it will most likely be given prominence on Remy Ma’s solo album which is planned for a 2017 release.

Tiwa Savage released her sophomore album in December 2015, and a deluxe version went live in 2017. She was nominated for the Best Video award at the 2016 Headies for ‘Bad’, her song with Wizkid.

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Falz Rapper embraces 'social media music'

Rapper embraces 'social media music'

With the rise of social media in Nigeria, and the improved internet access to young people in Nigeria,. Life is changing, and continues to affect different facets of our life including the arts.

Hip-hop has been the most affected by this internationally, as artistes are creatively working out new ways to take interact and the rapport that they have built online, into the creative process. Or to make new music employing elements of the online world.

Social media interaction employs a different set of skillset from the offline communications that we enjoy. It is colorful, witty, dipped in imagery, storytelling and reactions. Humor is another great hit online, and beef, which everyone enjoys on the internet is also a part of it. Hip-hop understands this.

The beef between Drake and Meek Mill, was fought and won online. With Drake calling on some of his best digital arsenal to win the war online. Where previously beefs involved offline altercations and fights, today’s beef is modelled for the online space.

With so much more than distribution fusing music and Hip-hop, there has been a growing need for artistes to find a new way to appeal beyond the traditional means of music.

Falz is increasingly embracing and making music for Nigerian social media.

Falz is a great example of the power of social media in careers. Many fans of his music today got to know him far away from the music industry.

A huge number of his fans embraced his Instagram persona which generates humour by passing the English language through a filter. That crowd laughed and followed him through his comic self, becoming loyal in the process.

And then he sold them his music, creating his lyrics and composition and videos around that character which has made him appear seamless on all platforms. His transition to TV is based upon this.

In 2016, he is back with a new single ‘Wehdone Sir’, with a video to drive home a movement. A conscious song, Falz delivers it with the wit of social media, complete with plenty of humor and enough material gotten from countless Twitter opinions and memes.

He also cooks up and introduces a sarcastic greeting ‘Wehdone Sir’ for the subjects of his verses who live counterintuitive, and counterproductive lives. It is genius and has the potential to catch on.

This isn’t the start of it, Falz’s sophomore album “Stories That Touch” contain elements of music created by and for social media. Songs such as ‘Soldier’, ‘Karashika’, and ‘Soft work’, were social media crazes, and became some of his biggest hits.

That style of music has seen him increasinly relevant and successful, catering to a generation that loves a dose of humor and comedy in the art that they interact with and consume.

Falz is still a social media king, and the people are loving it.

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